Inventing a New Brand & an Entirely New Category Too
Avidor: Anything But Average 55+ Apartment Living
Bingo!, naps and water aerobics. Research showed these common senior-community offerings don’t appeal to everyone in the 55+ set. Some want that quotient of cool typically reserved for younger generations.
Our opportunity? Invent a totally new category of 55+ living with a national, active-living brand for the young-at-heart.
Meet Avidor. Inspired by the word “avid,” this national apartment brand delivers a just-right blend of fun and sophistication, quickly conveying to our audience how it was built with them and their on-the-go lifestyle in mind. Another consideration? Building flexibility into the design system to allow for localization as Avidor lays out more welcome mats across the country.