Avidor
Inventing a New Brand & an Entirely New Category Too
Avidor: Anything But Average 55+ Apartment Living
Bingo!, naps and water aerobics. Research showed these common senior-community offerings don’t appeal to everyone in the 55+ set. Some want that quotient of cool typically reserved for younger generations.
Our opportunity? Invent a totally new category of 55+ living with a national, active-living brand for the young-at-heart.
Meet Avidor. Inspired by the word “avid,” this national apartment brand delivers a just-right blend of fun and sophistication, quickly conveying to our audience how it was built with them and their on-the-go lifestyle in mind. Another consideration? Building flexibility into the design system to allow for localization as Avidor lays out more welcome mats across the country.
Responsibilities
Ready to invent?
Come on in
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