Inventing a New Brand & an Entirely New Category Too

Avidor: Anything But Average 55+ Apartment Living

Bingo!, naps and water aerobics. Research showed these common senior-community offerings don’t appeal to everyone in the 55+ set. Some want that quotient of cool typically reserved for younger generations.

Our opportunity? Invent a totally new category of 55+ living with a national, active-living brand for the young-at-heart.

Meet Avidor. Inspired by the word “avid,” this national apartment brand delivers a just-right blend of fun and sophistication, quickly conveying to our audience how it was built with them and their on-the-go lifestyle in mind. Another consideration? Building flexibility into the design system to allow for localization as Avidor lays out more welcome mats across the country.


  • Brand positioning & strategy
  • Audience research
  • Identity & brand guidelines
  • Messaging framework
  • Interiors branding partnership
  • Signage design
  • Collateral & branded material design
  • Website design & development
  • Social media strategy & execution
  • Direct mail campaign
  • Digital campaign
  • In-house team training
  • Brand launch & rollout

Ready to invent?

Come on in
Hello! We’re Fellow Inc. How can we help?