Helping remove big roadblocks on
the road to health.
Creating a brand that’s as streamlined as this new health plan’s experience
It’s no secret: healthcare is complicated. Realizing many avoid getting care because of this, a new, national health plan set out to drive up people’s engagement in their own health by making it easier to find high-quality care and get pricing ahead of time to avoid sticker shock later.
Our opportunity? Honor the ease of this new offering with a brand that’s equally smooth.
Hop into the happiness that is Coupe. Like a fast, two-seater car, this app-centered health plan uniquely puts a person in the front seat on their health journey to give them a happier way to healthcare. Inspired by speed and simplicity, the brand identity features frictionless curves and rounded letterforms, echoing the streamlined promise of the Coupe experience.
The Horton Group Inspired by People. Growing What’s Good.
North Loop Green Bringing green space to more spaces.
Leijona Convincing people to live in a former jail.
Harbor Health Inspiring people to rethink their relationship with health.
The Virginian Lodge Welcoming modern adventurers to a classic Jackson Hole motor lodge.
Bold Forward Helping the Leader in Health Lead into the Future
Salo Creating a World That Works Better Together
Avidor Inventing a New Brand & an Entirely New Category Too
Midco Amping up the brand of a friendly, yet quiet, telco.
Mayo Clinic Making a Legacy Brand Seem Brand New
Hewing Hotel Turning a Downtown District Into a Destination