David's Deli

David's Deli

Making a breakfast breads brand stand
out in a stale consumer space.

Bagels need not be boring.

David’s Deli makes high-quality and affordable refrigerated bagels and English muffins. It’s a lonely aisle in the grocery store. People are pushing carts and quickly grabbing a product…any product.

The opportunity? Stand up and stand out with a surprising, sparkling personality.
We created a differentiated brand personality and digital campaign to raise awareness, and ultimately make people’s day by delivering a bit of joy online and in-store.


  • Brand Positioning
  • Competitive Analysis
  • Brand Personality Refresh
  • Messaging framework
  • Brand Identity Sytem
  • Website
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