Hewing Hotel
Turning a Downtown District Into a Destination
Creating The Living Room of The North Loop, The Hewing Hotel
A former 1897 farm implement showroom and warehouse within The North Loop neighborhood of Minneapolis was earmarked to become the next welcoming hotel.
Our opportunity? Help create the “it” spot within the “it” neighborhood, appealing to locals and travelers alike.
Paying homage to logging, one of Minnesota’s first major industries, as well as interior’s massive timber beams, we leaned into “hewing”— a process of refining a log into a usable shape for building—to create the Hewing Hotel moniker.
We applied this brand story of refinement and craft throughout the hotel and Tullibee, the woods-and lakes-inspired restaurant. The Hewing Hotel is now voted one of the best experiential hotels in the nation.
Responsibilities
What are you shaping?
Let’s find out
David's Deli
Making a breakfast breads brand stand
out in a stale consumer space.
Equine Network
Advancing the lead horse in
the equine industry.
The Horton Group
Inspired by People. Growing What’s Good.
North Loop Green
Bringing green space to more spaces.
Leijona
Convincing people to live in a former jail.
Harbor Health
Inspiring people to rethink
their relationship with health.
The Virginian Lodge
Welcoming modern adventurers
to a classic Jackson Hole motor lodge.
Salo
Creating a World That Works Better Together
Avidor
Inventing a New Brand & an Entirely New Category Too
Midco
Amping up the brand of a friendly, yet quiet, telco.
Coupe Health
Helping remove big roadblocks on
the road to health.