Avidor

Creating a Youthful Category for an Older Audience.

Avidor Case Study 01

Responsibilities

Brand positioning & strategy
Audience research
Identity & brand guidelines
Messaging framework
Interiors branding partnership
Signage design
Collateral & branded material design
Website design & development
Social media strategy & execution
Direct mail campaign
Digital campaign
SEO/SEM
In-house team training
Brand launch & rollout

Challenge

Trammell Crow Company, a leading real estate developer, had plans to create a new, multi-unit residential property geared towards the 55+ age group. Research showed that common senior-community offerings don't appeal to everyone in the 55+ set. Some want that quotient of cool typically reserved for younger generations.

Opportunity

We invented a totally new category of 55+ young-living—and a distinct, national brand—designed for those older, but on-the-go. We partnered with them to build a scalable brand designed to add new markets.

Outcome

Meet Avidor. Inspired by the word “avid,” this national apartment brand delivers a just-right blend of fun and sophistication, quickly conveying to our audience how it was built with them and their engaging lifestyle in mind. Another consideration? Building flexibility into the design system to allow for localization as Avidor quickly expanded to 5 locations across the country.