Coupe Health

Designing an Alternative Health Plan That’s Blowing Up Nationally.

Coupe Tile

Responsibilities

Brand Positioning
Brand Strategy
Naming
Identity & brand guidelines
Messaging framework
Collateral & branded material design

Challenge

It’s no secret: healthcare is complicated. Realizing many avoid getting care because of this, a new, national health plan set out to drive up people’s engagement in their own health by making it easier to find high-quality care and get pricing ahead of time to avoid sticker shock later.

Opportunity

Hop into the happiness that is Coupe. Like a fast, two-seater car, this app-centered health plan uniquely puts a person in the front seat on their health journey to give them a happier way to healthcare.

Outcome

We created a brand that’s as streamlined as this new health plan’s experience. Inspired by speed and simplicity, the brand identity features frictionless curves and rounded letterforms, echoing the streamlined promise of the Coupe experience. Coupe Health started regionally and is now ramping up to eventually serve all 50 states.