David’s Deli

Challenge

David’s Deli makes high-quality and affordable refrigerated bagels and English muffins. It’s an undifferentiated and chilly aisle in the grocery store. People are pushing carts and quickly grabbing a product…any product. David's Deli lacked a brand personality and distinction within the category.

Opportunity

Create a brand voice and campaign in a category that is lacking personality.

Outcome

We created a differentiated brand personality and digital campaign to raise awareness, and ultimately make people’s day, by delivering a bit of joy online and in-store.