David’s Deli
Making a Breakfast Breads Brand Stand Out in a Stale Consumer Space.

Responsibilities
Brand Positioning
Competitive Analysis
Brand Personality Refresh
Messaging framework
Website
Brand identity system
Challenge
David’s Deli makes high-quality and affordable refrigerated bagels and English muffins. It’s an undifferentiated and chilly aisle in the grocery store. People are pushing carts and quickly grabbing a product…any product. David's Deli lacked a brand personality and distinction within the category.
Opportunity
Create a brand voice and campaign in a category that is lacking personality.
Outcome
We created a differentiated brand personality and digital campaign to raise awareness, and ultimately make people’s day, by delivering a bit of joy online and in-store.






