Harbor Health

Challenge

Harbor was created by people with decades of experience who wanted health to actually—and finally—work. They set out to swiftly shake up how people get, give, and pay for health by co-creating it, and needed a brand as distinct as their totally new approach to health.

Opportunity

At Harbor, a new clinic with a new approach, health isn’t prescribed. It’s pursued. To help people flourish in every way, Harbor pairs each person with a dedicated Health Team to co-create a smarter health journey based on what a person harbors—hopes and fears, and more.

Outcome

We developed an inviting brand that reflected the culture of Austin, TX, our initial market. From clinic interiors to the website and a launch campaign, every touchpoint reinforced Harbor’s differentiating philosophy: health is what we make of it. Harbor Health has rapidly expanded to 12 clinics and has won the 2023 Health Center Quality Leader (HCQL) Silver Badge and a Platinum Pinnacle Healthcare Award.