HeartWorks

Challenge

One in 100 kids today is born with a congenital heart defect. There is no known cure. Only a delicate operation helps: a heart transplant. To fund their cutting-edge research around growing new hearts, HeartWorks relies on donors, of which there were too few to gain real momentum.

Opportunity

Fellow was enlisted to reposition and refresh the HeartWorks brand to boldly share their progress and declare their goal to find a cure. Ultimately, this work helped build confidence in HeartWorks’s mission among potential donors.