Melty

Forging a Welcoming Future for Glass Art.

Melty Case Study 03

Responsibilities

BRAND POSITIONING & STRATEGY
AUDIENCE RESEARCH & PROFILES
BRAND VALUES & PERSONALITY
NAMING & REBRANDING
IDENTITY & BRAND GUIDELINES

Challenge

Minnesota’s only public access arts glass studio and education center came to Fellow in need of reinvention. Their goal is to be a safe space for all to feel welcome and engaged, creating experiences that motivate curiosity, build excitement, and advance mastery.

Opportunity

As the only full public glass offering in Minnesota, Melty aims to inspire and show people—expert to novice—the collaborative, creative and magnetic spirit of glass art, and to ultimately become a big player within the arts community locally and nationally.