Midco

Challenge

Many people don't have a good relationship with their internet provider. Midco was different — ranking high in customer service and quality. However, not many knew it, and Midco was lumped in with the heap of same providers. Not distinct and not connecting to the audiences.

Opportunity

Celebrate what’s distinct, yet largely undetected: Midco’s sparkling reputation with a reinvention of the brand.

Outcome

To bring a little oomph to this likable local, we dug deeper into what consumers we’re digging about Midco. Turns out being real, really helpful and reliable results in lots to love. Knowing this, we went to work to make Midco unmissable. We developed a new, simplified brand architecture across all business units, products and services. Midco recently earned the highest ranking by J.D. Power.