Midion
Building Efficiencies for the Built Environment.

Responsibilities
Competitive Analysis
Identity & brand guidelines
Website
Social Media
Business Strategy
Collateral & branded material design
Challenge
Midion mobilizes practices through people and structures in the built environment—transforming projects and organizations through authentic relationships and a shared commitment to success. Fellow captured their unique positioning as they looked to scale up and shift their offering from process to philosophy. From strategy and name creation came a brand identity and website that are now the cornerstone of their marketing and lead generation.
Opportunity
Midion works not just in transforming individual projects, but entire organizations, all while fostering authentic relationships and a culture of collaboration.
Outcome
Fellow transformed Midion into an industry-leading performance company that stands for more than lean construction. Fellow drove brand-led marketing with HubSpot activation and rapidly grew their pipeline 6× in 3 months. It’s only the beginning.











