Outbound Hotels

Challenge

A Chicago-based hospitality company set out to build a collection of lifetsyle hotels near national parks. They needed a masterbrand strategy, brand story, and brand architecture for the locations plus a campaign strategy that could use owned and earned media to invite people in and experience authentic adventures all through one place.

Opportunity

Increase brand equity and digital footprint for the Outbound property by positioning the brand as a catalyst for awakening your sense of adventure.

Outcome

Fellow created the unique brand and surrounding activations curated to build memories through unique and approachable connections with the great outdoors. For this campaign, we brought the brand identity to life via a modern aesthetic look and feel. We then created social media assets, merchandise, and localized experiences with a gamified badge system. Today, the collection has grown to six destinations with more in production.