Salo

Challenge

Salo, a regional consultancy firm placing HR, finance, and accounting talent, was ready to go national. But the brand wasn’t. Its positioning needed grounding. Brand and campaign messaging needed to empower people to find deeper meaning in their work.

Opportunity

The average person spends a third of their life at work, with many deriving purpose and identity from what they do. This is good for business as those with highly-engaged employees are 2× more likely to succeed. However, 72% of people are currently disengaged with their job.

Outcome

We positioned the Salo brand to be more differentiated, human and direct. The result? We made work more meaningful for all with a new brand identity and rally cry, honoring the halo effect in which happier people drive better business results. Ultimately, Salo was acquired by Korn Ferry for $155 million in less than two years after our rebrand and an 18× ROI.