Target Ticket

Making Movie Night Easier & Happier.

Target Ticket Case Study 01

Responsibilities

NAMING
BRAND IDENTITY
MESSAGING FRAMEWORK
BRAND POSITIONING & STRATEGY
BRAND IDENTITY & GUIDELINES
WEBSITE & DESIGN DEVELOPMENT

Challenge

Target Ticket is a family-friendly streaming service with new releases, classics and next-day TV shows. Fellow was enlisted to name and brand the service, plus create a suite of materials communicating Target Ticket’s unique offerings in the streaming category. 

Outcome

After defining the identity, we created an animated launch video, app icons, on-pack stickers, gift cards, DVD inserts and more. Online video tutorials were designed to help families set up kid controls, activate devices, sync accounts and download or stream content anywhere they go.