Creating a World That Works Better Together
The Salo Halo Effect
A not-so-fun fact: 72% of people are disengaged from their job because it’s not fulfilling, empowering or as flexible as desired. Salo, a national, talent-first firm understood this wasn’t good for people or for business, as those with highly-engaged employees double their odds of success.
Our opportunity? Rewrite the “good fit” script with a distinct goal: ensure it has equal resonance with both B2B and B2C audiences.
We analyzed the Salo brand, its competitive set, cultural shifts, and more to define a more differentiated, inclusive positioning. The result? We made work more meaningful for all with a new brand identity and rally cry, honoring the halo effect in which happier people drive better business results.
The Horton Group Inspired by People. Growing What’s Good.
North Loop Green Bringing green space to more spaces.
Leijona Convincing people to live in a former jail.
Harbor Health Inspiring people to rethink their relationship with health.
The Virginian Lodge Welcoming modern adventurers to a classic Jackson Hole motor lodge.
Bold Forward Helping the Leader in Health Lead into the Future
Avidor Inventing a New Brand & an Entirely New Category Too
Midco Amping up the brand of a friendly, yet quiet, telco.
Coupe Health Helping remove big roadblocks on the road to health.
Mayo Clinic Making a Legacy Brand Seem Brand New
Hewing Hotel Turning a Downtown District Into a Destination