Creating a World That Works Better Together

The Salo Halo Effect

A not-so-fun fact: 72% of people are disengaged from their job because it’s not fulfilling, empowering or as flexible as desired. Salo, a national, talent-first firm understood this wasn’t good for people or for business, as those with highly-engaged employees double their odds of success.

Our opportunity? Rewrite the “good fit” script with a distinct goal: ensure it has equal resonance with both B2B and B2C audiences.

We analyzed the Salo brand, its competitive set, cultural shifts, and more to define a more differentiated, inclusive positioning. The result? We made work more meaningful for all with a new brand identity and rally cry, honoring the halo effect in which happier people drive better business results.


  • Brand positioning & strategy
  • Audience research & profiles
  • Brand values & personality
  • Messaging framework
  • Identity & brand guidelines
  • In-house team training
  • Brand launch & rollout
  • Brand photography
  • Launch video

Ready to find more meaning?

Let’s get to work
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