Mayo Clinic
Making a Legacy Brand Seem Brand New
Reviving the Mayo Clinic Brand
For more than 150 years, Mayo Clinic’s life-saving work has shown up in countless ways … and so has its brand. This unintended side effect of brand inconsistency didn’t align with the institution’s commitment to excellence.
Our opportunity? Strengthen Mayo Clinic’s leadership position by expressing its purpose and promise, and establishing universal brand standards in support of them.
By first understanding the current brand system’s successes and stressors, we were set to refresh and redefine its Visual Brand Guidelines. Then, we brought those pages to life through inspiring films, sharing Mayo Clinic’s rich pedigree of progress and bold commitment to keep pushing what’s possible.
Responsibilities
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David's Deli
Making a breakfast breads brand stand
out in a stale consumer space.
Equine Network
Advancing the lead horse in
the equine industry.
The Horton Group
Inspired by People. Growing What’s Good.
North Loop Green
Bringing green space to more spaces.
Leijona
Convincing people to live in a former jail.
Harbor Health
Inspiring people to rethink
their relationship with health.
The Virginian Lodge
Welcoming modern adventurers
to a classic Jackson Hole motor lodge.
Bold Forward
Helping the Leader in Health Lead into the Future
Salo
Creating a World That Works Better Together
Avidor
Inventing a New Brand & an Entirely New Category Too
Midco
Amping up the brand of a friendly, yet quiet, telco.
Coupe Health
Helping remove big roadblocks on
the road to health.
Hewing Hotel
Turning a Downtown District Into a Destination